Archer Smith
Archer Smith
Sr. Director, Demand Gen & Growth
Archer is CommerceIQ's Sr. Director of Demand Generation & Growth.
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Retail Media
Greenworks Reaches New-to-Brand Shoppers with Sponsored Ads on Prime Day
Blog
Building Bridges to the Future Part 2: Hygiene in Hosaritti
Blog
Building Bridges to the Future Part 1: Hope in Hassan
Digital Shelf Analytics
The power of share of search in online retailers
Trends & Insights
5 Ways for Retail ecommerce Brands to Prepare for Recession
Digital Shelf Analytics
3 Things that Every Ecommerce Account Manager Should Know for the eGrocery Era
Digital Shelf Analytics
5 ways to use digital shelf analytics to maximize sales when launching new products
Digital Shelf Analytics
The importance of customer experience to grow retail brand performance online
Digital Shelf Analytics
Why CPGs need to bring a challenger mindset to omnichannel retail
Digital Shelf Analytics
How local is your global ecommerce strategy?
Digital Shelf Analytics
Acting on impulse: How CPGs can get creative and drive more online impulse buying
Digital Shelf Analytics
4 Valentine’s Day confectionery ecommerce insights to know
Digital Shelf Analytics
How to develop a digital commerce strategy
Digital Shelf Analytics
The marketer's guide to banner display advertising in online grocery
Digital Shelf Analytics
How consumer brands can defend against shoppers trading down to own label and the discounters
Digital Shelf Analytics
What is Digital Shelf? Optimization and How to Win in E-Commerce
Digital Shelf Analytics
How to adjust your ecommerce strategy for the new normal online retail landscape
Digital Shelf Analytics
How to build a seamless omnichannel retail strategy in 5 steps
Digital Shelf Analytics
What is Digital Shelf Analytics & Why It Matters
Digital Shelf Analytics
Online grocery optimization 101: What CPGs need to know about retail SEO
Digital Shelf Analytics
What the smartest CPGs get right about selling on Instacart
Digital Shelf Analytics
How to grow online sales: 5 tactics for category managers
Digital Shelf Analytics
Product update: Better range reporting online
Digital Shelf Analytics
MAP pricing for CPGs: How it works, why it’s important, and how to prevent violations
Digital Shelf Analytics
How to run an RFP for digital shelf analytics
Digital Shelf Analytics
Quick commerce: what it is and why CPG brands should care
Digital Shelf Analytics
The new rules of omnichannel: how to make bricks and clicks add up
Digital Shelf Analytics
How CPG brands can optimize and measure their product detail pages online
Digital Shelf Analytics
Out of luck with out-of-stocks? How to monitor availability and protect your retail SEO
Digital Shelf Analytics
Phygital: How digital commerce is blending with physical retail
Digital Shelf Analytics
The key factors that drove digital shelf success in 2022 – and what to focus on in 2023
Digital Shelf Analytics
It takes more than ecommerce skills: How to upskill CPG teams for ecommerce success
Digital Shelf Analytics
How to pick the best digital shelf optimization vendor
Digital Shelf Analytics
How to create an ecommerce marketing strategy that delivers for CPGs
Digital Shelf Analytics
How to build a stronger brand with ecommerce analytical tools, Part II
Digital Shelf Analytics
How FMCG brands can get HFSS-ready on the digital shelf
Digital Shelf Analytics
How to build a stronger brand with ecommerce analytics tools, Part I
Digital Shelf Analytics
How consumer brands can optimize trade promotions and boost unit economics amid inflation
Digital Shelf Analytics
e.fundamentals hires Global Business Development Director after more than doubling its revenues
Digital Shelf Analytics
e.fundamentals welcomes new Group Chief Financial Officer
Digital Shelf Analytics
e.fundamentals fuels North American growth with leadership additions
Digital Shelf Analytics
e.fundamentals hires ex- P&G and Kraft Heinz director Jo Campbell
Digital Shelf Analytics
5 optimization tactics to grow digital shelf sales
Digital Shelf Analytics
Driving digital shelf growth with enhanced global retailer coverage
Trends & Insights
2022 Holiday shopping predictions and insights
Digital Shelf Analytics
CommerceIQ Launches Global Retail ecommerce Management Platform
Digital Shelf Analytics
Amazon Prime Day: 4 things CPGs must get right
Digital Shelf Analytics
How to build a data-driven CPG organization, in 5 steps
Digital Shelf Analytics
Online category management: 5 principles to help CPGs succeed on the digital shelf
Trends & Insights
Sneak Preview at our 2023 ecommerce predictions
Digital Shelf Analytics
4 digital shelf insights you should review regularly
Digital Shelf Analytics
10 smart ways to use digital shelf insights in your next JBP meeting
Digital Shelf Analytics
Simplify ecommerce analytics reporting with Digital Shelf Analytics
Sales & Ops
6 Retail ecommerce Trends for Back to School 2022
3P Sellers
3P Ecommerce variants: The whack-a-mole of ecommerce
Trends & Insights
Maximizing Profit at Amazon
Sales & Ops
Shipment Tracker: Visibility and Actions to Reclaim Sunk Costs
Sales & Ops
What’s Your CommerceIQ? Benchmarking Your Business
Sales & Ops
Learning Spotlight: Chargebacks
Blog
Why does Amazon Fresh matter?
Blog
Our Take on Amazon Q2 Earnings: Advertising, Grocery and Prime Day - Oh My!
Sales & Ops
Ecommerce Stock Management: The Importance of Avoiding Out-of-Stock Situations
Blog
Letter from the CEO
Sales & Ops
Ka-Ching! GearUp Now for Amazon Prime Day and Holiday Shopping
Blog
Strong Supply Chains in Amazon's Building Sets Category
Sales & Ops
The Ultimate Guide to Mastering ecommerce Channel Optimization
Sales & Ops
Amazon and brands are using the wrong stock availability metric
Blog
Are Brands Getting as Much Out of Amazon DSP as they Could?
Blog
3 Ways Consumer Electronics Brands Can Win in ecommerce
Blog
Fireside Chat with DoorDash CEO: Starting and Scaling a Business is “A Game of Inches and Details”
Blog
CommerceIQ Ad Solution - Omni with Target, Kroger and More!
3P Sellers
Plugging Revenue Leakage on Amazon: Part 2 - Unfilled POs and 3P Variants
Sales & Ops
Plugging Revenue Leakage on Amazon: Part 1 - Erroneous “Unavailable” ASINs & Suppressed Listings
Sales & Ops
How to Get the Biggest Bang for Your ecommerce Advertising Buck
Sales & Ops
Managing Growth and Profitability in the Wacky World of ecommerce
Blog
5 Brands Power Amazon's Protein Category For Organic Share of Voice
Blog
Amazon Advertising - ACoS is Not Enough
Sales & Ops
Price Gouging or Microeconomics?
Sales & Ops
With Amazon Share of Voice You Can Have Your Cake and Eat It Too
Sales & Ops
The 4 Keys to Success for Driving Incremental Revenue with Amazon Advertising
Sales & Ops
Do You Know CRaP?
Sales & Ops
Amazon Insights from Kate’s Corner: Inventory Encumbrance
Sales & Ops
Amazon's Maniacal Focus on Customer Service Will Continue to Pressure Brands
Blog
No Big Leaks in the Amazon Baby Food Category
Blog
The Long Tail of the First Aid Category on Amazon
Sales & Ops
CommerceIQ Bloomberg Interview - Amazon Profitability, Changes Coming for 1Ps, and Rising Marketing Costs
Sales & Ops
Your Daily Amazon Best Practices Punch List
Blog
One Brand Leads the Pack in Amazon's Dog Toy Category
Blog
Coffee, Tea and Cocoa is a Highly Caffeinated Amazon Category
Blog
Big Brands on Edge in the Amazon Cereal Category
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