How a global consumer electronics brand reclaimed millions in lost revenue
THE CUSTOMER
Leading consumer electronics manufacturer
This global household appliances supplier with $200M+ revenue on Amazon selected CommerceIQ to redefine ecommerce success.
THE CHALLENGE
Unexplained product shortages
The brand was experiencing shortages on Amazon due to unknown pallet/carton category discrepancies that were causing the platform to misclassify incoming orders. Because the brand lacked visibility into what was causing the shortages on their end, the problem was inexplicable, recurrent and costing them millions.
THE SOLUTION
Disputing shortages with Profit Recovery Automation
With CommerceIQ’s integrated retail ecommerce platform, the brand ran a root cause analysis on recurring shortages and discovered that its Autonomous System Number (ASN) formatting was inconsistent with pallet-level shipments—as it was only acceptable for cartons.
Prior methods for disputing shortages couldn’t detect this problem, but with our Profit Recovery Automation solution in place, the brand could:
- Dispute shortages with automation as they occurred after Amazon Smart Match, with no manual input needed
- See a single source of truth for shortage claims, disputes approvals, resolution rates and more tracking
- Use Root Cause Analysis to prevent recurring problems
The RESULTS
Within 12 months, the consumer electronics brand achieved:
- $2.28M of profits recovered in phase one of the dispute process alone
- 55.2% approval rate which remained high
- 2,300+ shortages disputed with a large surge in the first two months of activation to catch older shortages

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