AI MARKET IMPACT REPORT
AI: From hype to high impact
AI has dominated retail headlines for years—promising faster workflows, smarter decisions and breakthrough performance. But for many ecommerce teams, the reality has fallen short of the hype.
So why hasn’t AI delivered? The answer lies in context. Generic tools built on broad data sets can’t make goal-driven decisions that reflect your brand’s reality. That’s where agentic AI comes in.
In this report, you’ll discover how brands are closing the gap between data and action to accelerate decisions across media, sales and the digital shelf with the first purpose-built suite of AI agents for retail commerce.
Used by the most loved brands in the world
Key takeaways from the AI Market Impact Report
Agentic AI is driving measurable retail growth Brands using AllyAI reported double-digit sales lifts and improved iROAS by 41%, proving that context-aware AI is far more effective than generic LLMs.- Incrementality is the new success metric Traditional KPIs like ROAS can be misleading. Incremental ROAS (iROAS) reveals the true impact of paid media, guiding smarter budget allocation and improving real ROI.
