Alexa for Shopping Optimization Report
Amazon Rufus, now Alexa for Shopping, is one of the fastest-growing sales channels in ecommerce. Find out if your SKUs are capturing their fair share - get a free Optimization Report instantly on any product in your catalog, with clear guidance on how to improve.
You'll get:
Your Alexa for Shopping visibility score for any SKU
Your rank vs. competitors in Alexa for Shopping responses- Top keywords and Alexa for Shopping prompts you're missing
Specific PDP changes needed for your SKU to show up in Alexa for Shopping
Optimized title, bullets & keyword recommendations
Used by the most loved brands in the world
Provide an ASIN and get a free assessment instantly.
Here's what your report looks like
Custom-built for your brand, your SKUs, and your competitive landscape.
AI Visibility Report
Your Brand · Athletic Footwear / Running Shoes
AI Visibility Score — How visible is your brand to Rufus?
Competitor Benchmark — Category Ranking
Keyword Analysis — Top Keywords in Your Category
| Keyword | Search Volume | Your Rank | AI Visibility | Top Brand |
|---|---|---|---|---|
| best running shoes | 823K | #14 | 32 | Nike |
| marathon running shoes | 201K | #8 | 45 | Hoka |
| cushioned running shoes | 165K | #11 | 38 | Brooks |
| running shoes for beginners | 148K | N/A | 18 | New Balance |
| lightweight running shoes | 134K | #9 | 41 | Nike |
| stability running shoes | 97K | #7 | 52 | Brooks |
| carbon plate running shoes | 76K | N/A | 12 | Nike |
Rufus Citation Performance — Who gets cited when shoppers ask Rufus?
| Rufus Prompt | Nike | Hoka | Brooks | New Balance | Your Brand |
|---|---|---|---|---|---|
| Best running shoes for marathon training? | |||||
| Best running shoes under $150 | |||||
| What running shoes have the best cushioning? | |||||
| Best stability running shoes for overpronation | |||||
| Lightweight running shoes for speed workouts | |||||
| Best trail running shoes for rocky terrain |
Optimization Preview — How We'd Improve Your Top SKU
RESPONSIVE CUSHIONING:Dual-density foam midsole — trusted by marathon runners for 26.2-mile comfort.
AI Visibility Report
Your Brand · Athletic Footwear / Running Shoes
AI Visibility Score
42/100
Your SKU is underrepresented across priority Alexa for Shopping prompts.
18%
Share of Voice
64%
Content Quality
Competitor Benchmark
Top optimization opportunities
Keyword analysis - top keywords in your category
Title rewrite recommendation
Bullet optimization recommendation
Prompt coverage and content readiness
Missing attributes
Add terrain, cushioning, fit, and use-case language so answer engines can classify the SKU.
Competitor language gap
Top-ranked competitors mention runner profile, weekly mileage, and comfort proof more consistently.
Fastest win
Rewrite title and bullets around high-volume prompts before the next campaign cycle.
Your competitors are already optimizing for Alexa for Shopping
Get your custom report — built for your actual SKUs, keywords, and competitive set.
Used by the most loved brands in the world