Patio, Lawn & Garden brands saw unit sales jump 56% in 2025's peak season. But average selling price dropped 34%, ad costs rose 8.4%, and out-of-stock revenue leakage hit 2-3x vs. last year. Volume growth masked serious profit erosion.
Download the report to see what really happened in Patio, Lawn & Garden this year.
Download the full report
Used by the most loved brands in the world
Key takeaways
Volume surged but value didn't follow: Units spiked 56% in Q3 while ASP dropped 34%, creating a revenue mix that favored lower-priced items and limited topline leverage during the most critical selling window.
Aggressive seasonal liquidation created risk: Inventory peaked in November and was flushed by December, but this left brands understocked entering peak season, increasing stockout risk.
Execution remained volatile outside peak season: Fill rates exceeded 90% during the April-May window, but dropped sharply at the start and end of the year, casting doubt on execution stability when it mattered most for profitability.
Competitive pressure drove pricing down: ASP dropped 31% despite reduced discounting, revealing intense competitive pressure that overrode promotional strategy.
Paid media efficiency deteriorated in season: Ad spend peaked as CPC rose and ROAS fell, making paid media less efficient during the critical selling season.
OOS leakage and third-party sellers became major threats: Revenue leakage from out-of-stock situations surged compared to 2024, with Lost Buy Box issues skyrocketing in November as third-party sellers flooded the marketplace with clearance stock.
