Higher prices and ad efficiency drove growth, compensating for lower traffic.
The 2025 tentpole was defined by a distinct "quality over quantity" shift. While shopper traffic declined, the market achieved a +12% increase in ordered revenue, driven entirely by a massive lift in Average Selling Price (ASP).
Download the report and you'll learn:
How brands deployed a "High-Low" strategy to convert these higher ticket prices
How media efficiency fully offset the cost of deeper discounts
How brands capitalized on lower competition to drive a surge in ROAS
