Maximizing retail media ROI: How Eggland’s Best drives incremental growth on a budget
As retail media costs rise and ROAS declines, brands must carefully allocate ad spend across channels to protect profitability and seek long-term value. And for products with lower average selling prices (ASPs), high cost-per-click rates can quickly strain budgets.
Watch Sai Koppala, CMO at CommerceIQ, and Matt Seuber, Director of Digital Marketing at Eggland’s Best and one of Retail Touchpoints’ 40 under 40, for an exclusive look at how America’s better taste and nutrition egg brand is driving incremental growth while managing advertising costs for lower-priced products, ensuring the brand’s retail media dollars yield measurable growth.
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Speakers
Director of Digital Marketing, Eggland's Best
Chief Marketing Officer, CommerceIQ
Used by the most loved brands in the world
Maintaining an omnichannel perspective to understand how online interactions impact in-store sales- Navigating CPC strategies for lower-ASP products and driving incrementality across an extensive national retailer network
- Strategically allocating ad spend to help shoppers find a better choice for superior nutrition and affordable protein
